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Our customers are very important to us, and we want to make sure you have everything you need. Learn more about our shop's policies and ordering info below. If you can't find what you are looking for or need immediate assistance, please contact us via phone or email and we'll be happy to help!
Privacy Policy Effective Date: 27th July 2022
Your privacy is very important to us and we want to assure you that we take the confidentiality and security of your personal data very seriously. This privacy policy covers personal data collected by us through this Website. The term “Website” as well as any of our consumer apps (e.g. voice ordering apps), mobile websites, and other related subdomain websites and services (collectively, the “Websites”). The term Websites also covers the collection of personal data through direct mail or coupon campaigns, telephone sales or through social media channels. This privacy policy explains the following key topics listed below, as well as many other topics:
Our goal is to keep this privacy policy up to date and, therefore, we recommend that you review this privacy policy periodically. At a minimum, we recommend reviewing this policy together with each new purchase you make with us. We will inform you of material changes to this privacy policy to the extent required by applicable laws.
This Website is operated by Interflora British Unit (“Interflora”) together with the local florist identified on this Website (“we”, “our”, or “us”). When you send orders or otherwise interact with our Website, the local florist is the “data controller” and Interflora is the “data processor”, as those terms are defined by the General Data Protection Regulation (“GDPR”). When you send orders for delivery other than by the local florist or outside of the local delivery area, Interflora becomes a “joint data controller” along with the local florist and Interflora is also the “data processor”.
We collect personal data from you whenever you interact with our Website, including when you make purchases, when you browse our Website, when you use our services or when you sign up to receive any of our services. When providing personal data to us through a form, we indicate which personal data is optional. Please note that, when collection of personal data is required or necessary either as needed for us to fulfil your order or based on legal obligation and you elect not to provide the personal data, we may not be able to accept or fulfil your order. The types of personal data that we will collect, store, maintain or process includes the following. We provide further details regarding the use of the personal data in Clause 9. Personal data you provide when you purchase from us
Additional Personal Data provided through any available “My Account” feature
Additional Personal Data obtained when you use our Website
● Facebook – first name, last name, profile picture ● Instagram – username, name, profile picture, bio, website URL, follower count ● Twitter – username, name, profile picture, location, bio, website URL, follower counts, whether the account is verified as authentic (rare), whether the account is private, account creation time ● LinkedIn – first name, last name, profile picture (this information is deleted after 24 hours as required by LinkedIn’s terms of service) ● Google My Business – username, id, profile picture, address Additional Personal Data obtained through contact with us
Our Website is not intended for use by persons under the age of 18 and our terms and conditions require that a person be 18 or older when placing an order with us. If you believe we have collected personal data from a person under the age of 18, please notify us at the information provided in Clause 15.
We will use your personal data for the following purposes: To fulfil your order:
For customer care purposes:
NOTE: Please note that you will receive communications with respect to fulfilling your order or for customer care purposes even if you opt out of receiving marketing communications. For marketing purposes (including personalisation):
For marketing through third parties: If you use our Website and you have agreed to accept cookies, then you may receive personalised advertisements of our products and services when browsing other websites using the same computer or device you used to view our Website. This marketing is enabled through the cookies collecting data of your online browsing behaviour. These cookies are operated by a third party and the advertisements are provided through a third party. Details of our third party providers are available within the Data Sharing section of this policy. You can remove or disable cookies at any time, see our Cookie Policy. For marketing through third parties (including online advertising): If you use our Website, then you will receive marketing from us through our third party suppliers such as email campaigns and direct marketing campaigns promoting our products and services. By using our Website you will also receive personalised online advertisements when browsing other websites using the same computer or device you used to view our Website. Online advertising is enabled through the cookies collecting data of your online browsing behaviour. These cookies are operated either by Interflora or by a third party and the online advertising is provided through a third party. Please note that we use search engine advertising programmes e.g. Facebook, Google Adwords and other advertising platforms to serve online advertising. If you are a registered user with these types of advertising platforms, we will use your email address or other contact information, in an encrypted format, to:
Please note that the online advertising outlined above is subject to the privacy choices you have made on these advertising platforms. You can opt out of receiving online advertising from us via Privacy Settings. Details of our third party providers are available within Clause 10 of this policy. You can remove or disable cookies at any time, see our Cookie Policy. For internal business purposes: We will use any of the personal data collected to help us to understand how many people interact with our Website, how well the Website is working and to consider any improvements we may need to make to the Website to improve your online experience. It also helps us determine what products and services you are interested in and what you or other customers might wish to purchase from us in future. More specifically, we may use your personal data for the following internal business purposes:
With respect to any mergers or acquisitions or other business or legal affairs as further described in Clause 10
You have the right to opt out of receiving direct marketing communications at any time. We will address your opt out request as soon as possible, but no longer than one month from the date we receive your request. You may opt out of marketing communications or change your preferences with respect to marketing communications by:
You are not required to accept cookies in order to make a purchase. For example, you may place an order through a direct mail or coupon campaign or through our customer call centre. However, by making a purchase through our Website, you agree to our Cookie Policy, which includes more information about disabling cookies. See our Cookie Policy.
We are committed to protecting and respecting your privacy rights, and to ensuring that your personal data is safe and secure. We use administrative, organisational, technical and physical safeguards to protect personal data. Our security controls are designed to protect your personal data from unauthorised alteration, access, disclosure, and use. We regularly test our Website, data centres, systems, and other assets for security vulnerabilities. In addition, at a minimum, our safeguards involve appropriate technical and organisational measures including, but not limited to, encryption services, review of our data collection, storage and processing practices (including physical security measures, to guard against unauthorised access to systems), scenario planning and crisis management protocols to ensure we are able to respond to cyber security attacks and data security incidents, regular penetration testing of systems, security controls to protect our IT infrastructure from external attack and unauthorised access, and internal policies setting out our data security approach and training for employees. We handle payment card data in a manner consistent with the Payment Card Industry Data Security Standard (PCI-DSS).
We will never ask you to confirm any bank account or credit card details in writing or via email. If you receive an email or any other written communication claiming to be from us, asking you to provide this data, please ignore it and do not respond. If you are using a computing device in a public location, you should always log out and close the website browser when you have finished your online session. If you create an account with us, you must keep your password private and avoid using the same password for multiple online accounts. Any password created should be at least 8 characters long and must include at least one upper case letter, one lower case letter and one symbol. We recommend regularly changing your password, which you can do within your account.
We rely on different lawful basis for processing personal data. In some cases, more than one lawful basis may apply with respect to the same personal data. Contract: We collect and process personal data in order to fulfil the order you place with us, and in accordance with our contract with you to fulfil your order. Such personal data includes the items detailed in Clause 3 under the title “To fulfil your order”. Legitimate Interest: We collect and process personal data for our legitimate interests in fulfilling and processing your order, any customer care issues, to conduct research, to send email, direct marketing and online advertising to you, handling legal claims, and for fraud identification and prevention checks. Such personal data includes the items detailed in Clause 4 under the title “For customer care purposes”, “For marketing purposes”, “For marketing through third parties” and “For internal business purposes”. With respect to any direct marketing we provide on the basis of a legitimate interest, you can unsubscribe as described in Clause 5. Consent: : We collect and process personal data from your social media accounts when you interact with us through our social nertworking sites. Such personal data includes the items detailed in Clause 3 under the title “Additional Personal Data obtained when you use our Websites”. Where you log into a social media platform such as a Facebook, you grant permission to the social network to share your user details with us In addition to the legitimate interests outlined above, we rely on the consent you have provided as the legal basis for our marketing communications. You can unsubscribe to the marketing communications as described in Clause 5. Please note that withdrawing your consent may not be sufficient to cease all communications or for us to delete your personal data since we may have another lawful basis or ongoing reason we need to keep personal data such as a new purchase or record keeping legal obligations. Please further note that if you make a purchase with us after you have withdrawn your consent, we may collect and use personal data in accordance with this privacy policy with respect to that purchase and you will be asked for consent for marketing communications again. Legal Obligations: We are required to comply with applicable laws, rules and regulations as well as industry standards and orders by courts with jurisdiction over us. In doing so, we may collect and retain personal data. For example, we create and maintain records of your orders to maintain the tax and accounting records required by applicable laws, and to share such records with the tax authorities as and when required.
We will share your personal data with certain third parties in order to fulfil and process your order, where delivery is outside of the local delivery, enable us to perform our contract to provide your purchase to you, provide our Website and provide you with marketing. The following is a list of types of third parties that may receive your personal data. Our third party providers are required to handle your personal data in accordance with appropriate data protection and security controls.
In addition to the reasons identified above, we may provide your personal data to third parties in the following circumstances:
We will only retain your personal data for the purposes set out in this policy and for as long as we have a legal or business requirement to do so. Different retention periods apply for different types of personal data, however, the longest we will normally hold any personal data is 7 years after the last contact with such person or purchase by such person. The time period for retention will depend on applicable laws, rules or regulations that we are required to follow, whether there is an ongoing request or query or other type of legal claim or dispute, the type of information we are holding and whether we are asked by you or a regulatory authority to keep the personal data. 12. Where your personal data will be processed/International transfers
13. Your rights to access your data and rectify any inaccuracies in your personal data Interflora is a UK based company and Interflora will hold and process your personal data in the UK, which is outside of the EU, therefore, the UK is considered to be a “third country”. Interflora will also share your personal data with our parent company The Wonderful Company, based in the US. Interflora will also share your data with certain third party providers both in the UK and overseas for the purpose of: (a) fulfilling orders placed for national and international delivery by you, (b) customer care, and as otherwise outlined in Clause 10. We fully respect that your personal data is owned by you and that you have certain rights with respect to the personal data. Our goal is to respect your rights. Please understand that we may have certain obligations to maintain personal data records despite your requests to exercise the following rights, such as for legal and accounting purposes. We ask that you read these rights carefully.
14. Your additional rights with respect to your personal data You may have the following additional rights, detailed below:
Please note that if we erase all information about you and you make a future purchase or otherwise become a future customer, then we will not be aware of your prior requests or objections. In respect of the additional rights outlined above, we request that you contact us via the Contact Details shown in Clause 15 below and we will provide you with additional information regarding your rights in connection with your specific request.
15. Contact details Interflora has appointed a Data Protection Officer whose role is to inform and advise on data protection laws. The Data Protection Officer should be your point of contact if you have any queries or concerns about personal data provided through this Website. Interflora Data Protection Officer can be contacted at: Email: [email protected] Post: Interflora’s Data Protection Officer Customer Services Interflora British Unit Interflora House Sleaford Lincolnshire NG34 7TB
16. Updates to this policy
Our goal is to keep this privacy policy up to date. Therefore, we recommend that you review this privacy policy periodically. At a minimum, we recommend reviewing this policy together with each new purchase you make with us. We will inform you of material changes to this privacy policy in accordance with the applicable law.
Cookie Policy We may use technology to track the patterns of behaviour of registered and non-registered visitors to our site. This can include using a "cookie" which is a small file stored on your browser. The information collected in this way can be used to identify you unless you modify your browser to prevent this happening - guidance for which is set out below. We also aggregate this data to perform statistical analyses of the characteristics and behaviour of visitors to our Website. Cookies are also used as a further means of ensuring private and secure purchase sessions are operated within the Website. We may use third party advertising companies to serve advertisements on our behalf. These companies may employ cookies and action tags (also known as single pixel gifs or web beacons) to measure advertising effectiveness. Any information that these third parties collect via cookies and action tags is completely anonymous. Your browser can be modified to not accept cookies - guidance for which is provided in the paragraph below. You have the ability to accept or decline cookies by modifying the settings in your browser (for example, using Internet Explorer select 'internet options' from the 'tools' menu, then click 'security', followed by 'custom level' and select 'disable cookies'). However, you may not be able to use all the interactive features of our Website if cookies are disabled. For more information about cookies, including how to set your internet browser to reject cookies, please go to www.allaboutcookies.org.
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